Imagine this
A potential customer asks AI a question your company should answer.
Your website contains the right information.
But your content isn’t selected as part of the answer AI gives back to the user.
Not because the information doesn’t exist.
Because AI systems didn’t interpret the information clearly enough to include it in the answer they returned.
MarketingStride helps you understand why.
AI prompt
Who are the leading manufacturers of skid steers for commercial construction?
AI answer · illustrative
- Source 01
Northwind Equipment Co.
Cited as source · position 1
- Source 02
Cedar Ridge Machinery
Cited as source · position 2
- Source 03
Harbor Line Manufacturing
Cited as source · position 3
- Omitted
Your company
Not interpreted as a complete answer
What you can do with MarketingStride
Evaluate pages and websites, measure change over time, and compare against competitors — using the same framework throughout.
01 · The MarketingStride experience
From Page Signals to Actionable Results
Watch how MarketingStride moves from a single page signal to a full, objective picture of how AI systems interpret your content — page, website, and competitors, evaluated with the same framework.
Follow the animation, or select any capability to explore it directly.
Capabilities That Drive AI Visibility
Three powerful ways to understand and improve how AI interprets your content.
AI Findability Score
OUT OF 100
+4 vs. prior run · Jun 12, 2026
Strong AI interpretability with opportunities for improved answer attribution and schema reinforcement.
Northwind Equipment Co.
northwind-equipment.com/skid-steers/ss-720
15
Pages audited
82
Key points
42
Answer-ready
Vs. Competitors
same framework82
You
78
Atlas
74
Boreal
69
Canyon
Shared strengths
Operating capacity, service areas
Competitor-only
Financing terms, rental availability
Perspective Gaps
DivergenceYou prioritize
Product overview, service coverage
AI actually relies on
Comparison pages, spec sheets, support
Dimensions of findability
5 of 5- 84
Coverage & Quality
- 71
Answer Attribution
- 88
Entity Clarity
- 64
Intent Alignment
- 76
Schema Reinforcement
Explore any capability
What it does
MarketingStride evaluates a single page to determine how clearly AI systems can interpret its information and identify the ideas most likely to become complete answers.
Why it matters
Some pages carry more responsibility than others. A Page Audit helps identify those pages before investing time in broader content changes.
What it does
A Site Audit identifies the pages most likely to shape how AI systems understand your website, then evaluates those pages together to reveal how your products and services are communicated.
Why it matters
A website tells a larger story than any individual page. The pages you consider most important are not always the pages that have the greatest influence on AI-generated responses.
What it does
A Competitor Audit applies the same evaluation framework to competing pages and websites.
Why it matters
It helps you understand how competing content differs from your own and where those differences may influence AI interpretation.
02 - A year in the life of Atlas Equipment
Watch a marketing team's year unfold.
Follow one Assurance customer through a year of audits, rescans, expanded coverage, generated outputs, and decisions built from measured evidence.
Atlas Equipment
A year inside a marketing team using MarketingStride.
Each month, MarketingStride learns something, hands you something to act on, and after you act, measures what changed.
Insight - Artifacts - Evidence
Pages Audited
15
through January
Answer-Ready Added
+0
61 total
Competitor Audits Completed
1
current allowance cycle
Overall Website Score
71
latest measured
Selected month story
January: what MarketingStride learned, delivered, and measured
What Changed This Month
MarketingStride-Informed Actions
- Refreshed flagship product page
- Revised navigation and page context
- Expanded cornerstone content
Planned Marketing Activities
- Added Annual Buyer's Guide
- Added Summit registration page
- Added Summit overview page
MarketingStride Contributions
Featured Capability
Initial Website Audit
Why now?
Atlas established its initial 15-page website baseline before launching Q1 initiatives. The Initial Website Audit identified the pages that most influence AI understanding and created the benchmark used throughout the year.
Year board
The full 12-month operating model remains available as supporting detail.
Atlas Equipment is a composite illustration built from real MarketingStride outputs. The shape of the year is representative, not a specific customer's account.
Explore rescan capabilities
INSIGHT • PROGRESS • ASSURANCE
Page Rescan
Scope · An individual page
See whether your page updates actually moved the needle.
What it does
A Page Rescan compares a previously evaluated page with its current version to show how AI results change after content updates. Rather than reviewing two versions manually, the analysis highlights what changed, what remained consistent, and how those updates affected AI results.
Why it matters
Updating a page doesn't automatically change how AI systems interpret it. A Page Rescan provides objective evidence of what changed, what remained consistent, and what may still deserve additional attention before making further revisions.
PROGRESS • ASSURANCE
Targeted Rescan
Scope · A selected group of related pages
Measure the collective impact of related pages.
What it does
A Targeted Rescan reviews a selected group of related pages to measure the impact of coordinated updates while keeping those pages in website context. It shows how those pages influence one another and how they collectively affect your Overall Website Score.
Why it matters
Most website initiatives focus on a connected group of pages rather than an entire website. A Targeted Rescan helps measure those coordinated updates while preserving the broader website context.
PROGRESS • ASSURANCE
Website & Flexible Rescans
Scope · Your current website baseline
Understand your website’s progress. Decide what’s next.
What it does
Website Rescans re-evaluate your current website baseline after larger initiatives such as redesigns, content programs, or significant structural changes. Assurance plans additionally support Flexible Website Rescans, allowing newly evaluated pages to become part of the active baseline for future measurement.
Why it matters
Major website initiatives often influence more than the pages you intentionally changed. Website Rescans measure those broader effects while preserving your current website baseline. Flexible Website Rescans can also establish an expanded baseline for future comparisons when additional pages are adopted.
05 · Understanding your results
Your results are designed to answer two questions
Where do I stand today?
The Overall Scores provide a starting point.
Where should I focus next?
The supporting results explain why those scores were earned and where your greatest opportunities exist.
Results map
tap any item to read its definitionFive Evaluation Dimensions
Detail & comparison
Included in your results
Scores
Evaluation Dimensions
Detail
Comparison
Why this matters now
AI isn’t replacing search. Discovery is changing.
More consumers and B2B buyers are using AI to research products, compare providers, evaluate alternatives, and make purchasing decisions before ever visiting a website. That changes what it means for a website to be discoverable.
Scale
AI-assisted search is reaching massive scale
1B+
people use AI tools regularly
~70%
increase in ChatGPT prompt volume, H1 2025
~26%
increase in shopping-related prompts
Public estimates indicate that well over one billion people now use AI tools regularly, generating tens of billions of AI-assisted search sessions each month worldwide. As reported by Bain, ChatGPT prompt volume increased nearly 70% during the first half of 2025. Shopping-related prompts increased by approximately 26%, reflecting growing reliance on AI for product research and purchasing decisions.
Buyer behavior
Consumer and B2B buying behavior is changing
Industry research indicates that AI-assisted discovery is becoming part of both consumer purchasing decisions and B2B supplier research, vendor evaluation, and procurement workflows. Organizations that are difficult for AI systems to interpret may be overlooked before a customer or buyer ever visits their website.
Discovery
Traditional SEO is no longer the complete picture
Traditional SEO helps people discover your website. Today, organizations also need confidence that AI systems correctly interpret the meaning of their content, not simply that people can find it. That is why structured information, entity clarity, and machine-readable content are becoming increasingly important across the web.
Traditional SEO
Helps people discover your website.
- · Keyword match
- · Backlink authority
- · Click-through to your site
AI interpretation
Determines whether your content is used in the answer.
- · Key Point clarity
- · Structured & machine-readable content
- · Entity & source trust signals
Where MarketingStride fits
MarketingStride was built for this shift.
It gives organizations objective evidence they can use to prioritize improvements, measure progress, and make better decisions over time.
06 · Questions about MarketingStride
Asked most often before a first audit
These are some of the questions customers ask most often before running their first audit.
Ready to see how AI interprets your website?
Run your first audit and see how AI systems interpret your content today.
Looking for practical examples?
Explore real-world MarketingStride use cases across website redesigns, product launches, competitive analysis, executive reporting, and more.