When an organization upgrades, it gains access to the capabilities associated with the new package.
The purpose of upgrading is to expand what questions MarketingStride can help answer.
Examples
An upgrade may provide access to:
- Continuity workflows
- Additional evaluation scope
- Site-level understanding
- Broader comparisons
- Additional historical context
What Does Not Change
Upgrading does not change:
- The underlying evaluation methodology
- How MarketingStride interprets content
- How content is analyzed
The analytical framework remains consistent.
Why This Matters
Customers sometimes assume upgrades improve the evaluation itself.
In reality, upgrades expand visibility, continuity, scope, and context.
Common Misconceptions
Upgrading does not create a different scoring system.
Upgrading expands capability rather than changing methodology.
Related Questions
- Will I lose my previous results if I upgrade?
- Which package is right for me?