Yes.
Eligible packages may include the ability to evaluate publicly available pages belonging to competitors or other external organizations.
Competitor page audits provide a way to understand how content is communicated, structured, and interpreted outside your own website.
Why Organizations Evaluate Competitor Pages
Organizations often evaluate competitor pages to understand:
- How information is communicated
- How services are explained
- How content is structured
- How answerability differs across organizations
- How important ideas are expressed
What Competitor Audits Help Provide
Competitor audits provide context.
They help organizations better understand how different websites communicate similar topics, services, products, or ideas.
Want to see what a competitor comparison includes? Explore the Competitor Audit capability and its side-by-side analysis.
Example
An organization may evaluate:
- Its own service page
- A competitor's service page
The goal is not to determine which business is better.
The goal is to understand how information is communicated across different sources.
Common Misconceptions
Competitor audits evaluate content, not business performance.
Competitor audits are intended to provide context rather than rankings.
Related Questions
- Can I evaluate competitor websites?
- How are competitor audits different from my own website?
- Do competitor results affect my scores?